Experiences

Make the art of time your own
Hublot exclusive experience  

22.07.2025
Published by
Ultima Collection

In addition to collaborating with like-minded brands to amplify the lifestyle enjoyed by our guests, we love to offer enriching, and exclusive, experiences with select brands. Consider it our gift to you, created in collaboration with some of our favourite people. These include the team at Hublot, a Swiss horological brand that’s close to Ultima Collection’s heart for its creative flair and tireless pursuit of excellence.

It is in Hublot’s DNA to dare to be different. Launched in 1980 by Italian designer Carlo Crocco, the Swiss company boasted a French name (‘hublot’ translates into port hole, reflecting the watch’s circular bezel studded with exposed screws) and paired a striking gold watch with a natural rubber strap. Crocco’s audacious fusion of materials set the tone for a watch brand that remains at the vanguard of watchmaking innovation today.

In a world steeped in tradition, Hublot embraces distinctive design. The iconic Big Bang, first launched in 2005, continues to innovate in its 20th year with fresh, creative reinventions and artistic collaborations. Hublot further leads the way in the development of proprietary materials, which include its patented scratch-proof Magic Gold alloy and vibrantly coloured ceramics. If the perfect material, colour or movement doesn’t already exist, Hublot creates it.

To glimpse through the port hole into Hublot’s Manufacture, on the shores of Lake Geneva is to experience a unique world; one where the artistry of time-honoured Swiss watchmaking meets pioneering science. It is a veritable Willy Wonka world of precious materials and alchemy, where white-coated horologists meticulously piece together miniature works of art, engineers craft proprietary alloys and compounds, and designers conceive groundbreaking new movements.

We are, therefore, delighted to announce a collaboration between Ultima Collection and Hublot that opens the door to the Manufacture for our guests. A private car or helicopter transfer will usher you to the picturesque town of Nyon, flanked by vineyards on one side and Lake Geneva on the other, where a Hublot expert will guide you through the Manufacture. After witnessing the various stages of production required to create a Hublot timepiece you’ll have the rare opportunity to join a Watch Academy, executing the delicate task of casing an in-house movement yourself, under the guidance of horological experts.

Further to this exclusive immersion in Hublot’s Headquarters, Ultima Collection guests can enjoy private shopping experiences at the Hublot Boutiques in Geneva and Zürich, ideal for those staying in our Swiss properties, as well as Hublot Boutiques in St-Tropez and Monaco, for guests staying at Le Grand Jardin Cannes. Guests staying in the lakeside comfort of our Ultima Quai Wilson Geneva residences will also benefit from VIP tickets to the world’s preeminent watch fair - Watches & Wonders - taking place in April 2026.

Explore our collection

Discover our range of ultra-luxury villas, chalets and hotels. 

Step into our world…

Unlock exclusive access to our latest news and offers, stories by world-leading experts, plus the behind-the-scenes moments.