Megève has always offered a unique interpretation of Alpine life. The sleepy medieval village was transformed into a chic winter resort in the early 20th century by Baroness Noémie de Rothschild, creating a quintessentially French alternative to St Moritz that was designed around charm rather than bravado; a cosmopolitan community shaped by discretion, heritage and understated style. That founding sensibility still shapes Megève today, from its enchanting historic centre to the refined art de vivre that defines winter here.

Set amidst tranquil Alpine pastures, Ultima Megève embodies this spirit with quiet confidence. Snow-covered landscapes stretch outward to the soaring Mont Blanc massif while, inside, warmth, privacy and space prevail. Winter feels at once immersive and peaceful; a world away yet deeply rooted in place.

Winter at Ultima Megève is not about filling days but shaping them around you. Each days unfolds organically, defined by light, snowfall and desire. Mornings might begin early, as ice-blue skies reveal Mont Blanc blushing under the sun’s first touch, or slowly, as it gilds the surrounding pastures and the village stirs below. 

This sense of freedom defines your winter experience. Time is allowed to stretch or compress as needed - skiing, snowshoeing, lazy lunches in mountain refuges or private visits to Megève’s prized boutiques. With equal space left for spontaneity and stillness, service is ever present yet discreet, ensuring that each moment flows naturally into the next.  

Megève’s appeal lies not in extremes, but in elegance. As part of the Évasion Mont-Blanc ski area, it offers over 400 kilometres of manicured pistes, best loved for their scenic beauty and undulating pitches. Flattering trails wind through pine forests and across open plateaus, blending effortless skiing with panoramic views of the Mont Blanc massif.  

Early mornings in Megève are particularly special. The slopes are calm, the snow freshly groomed, and the air crisp. Skiing on manicured corduroy is fluid and unhurried while off-piste routes blend pristine powder bowls with undulating terrain dotted with ancient timber mazots. Descents invite pauses to take in the scenery, as soft light filters through snow-topped pines onto meandering trails, offering a delicious sense of immersion in nature.  

As the afternoon light softens, Megève transitions gently into evening. While skiers hit the iconic Folie Douce Saint Gervais Megève, which perches high above Megève atop Mont Joux, the village centre comes alive with a soft hum—locals and visitors alike gathering along the main square, pausing for a vin chaud, exchanging greetings and lingering on terraces wrapped in blankets. 

Back at Ultima Megève, the shift from outdoors to indoors is one of the day’s most satisfying rituals. The clarity of cool Alpine air and light gives way to glowing fires, soft furs and the hubbub of conversation, all framed by uninterrupted mountain views. Après-ski here is not about spectacle; it is about comfort, contrast and the quiet pleasure of time well spent with loved ones.