Last updated: 1 November 2026
At Ultima Collection, we want planning a stay with us to feel effortless and discreet. That includes being open about the small pieces of technology our website uses. This Cookie Policy explains, in plain language, which cookies we use, why we use them, and how you stay in control of your choices at any time. We only set optional cookies with your consent, and we are always happy to answer your questions (see section 14). This policy applies to every page of our website, including the booking pages you reach when you check availability or make a reservation.
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At a glance
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In this policy
- 1. Who we are and what this policy covers
- 2. What are cookies
- 3. Why we use cookies
- 4. The types of cookies we use
- 5. Third party tools on our website
- 6. Cookie list
- 7. How to manage your choices
- 8. Do Not Track and Global Privacy Control
- 9. Social media and embedded content
- 10. International transfers
- 11. How long we keep information
- 12. Your rights and complaints
- 13. Changes to this policy
- 14. Contact us
1. Who we are and what this policy covers
This Cookie Policy explains how Ultima Collection uses cookies and similar technologies on ultimacollection.com (the “website”).
When you select Book on a property page, a booking window opens on our website and you then continue to our booking engine, operated by D‑EDGE on a separate website. The cookies set there are listed in section 6, and D‑EDGE’s own policy is available here.
The website is operated by ULTIMA CAPITAL SA, registered office: Baarerstrasse 25, 6300 Zug, Switzerland. Where we say “Ultima Collection”, “we”, “us” or “our”, we mean this company, acting for the group of companies that operate under the Ultima Collection brand.
Cookies can involve personal data. How we use that data is described in our Privacy Policy. If anything in this policy differs from the Privacy Policy on how personal data is handled, the Privacy Policy prevails.
2. What are cookies
Cookies are small text files that a website places on your computer, phone or tablet when you visit. They let the website recognise your device, remember your preferences and understand how the site is used. Some cookies expire when you close your browser (session cookies). Others stay on your device for a set period (persistent cookies). Cookies set by us are first party cookies. Cookies set by another company, such as an analytics or advertising provider, are third party cookies.
This policy also covers similar technologies that work in the same way, such as pixels, web beacons, tags, local storage and software development kits. We refer to all of them as “cookies”.
3. Why we use cookies
We use cookies to:
- keep the website secure and working properly, and remember your language and consent choices;
- understand which pages, destinations and properties interest our visitors, so we can improve the website and our service;
- remember your preferences and enable features such as forms, pop up messages and embedded content;
- measure the results of our advertising and show you more relevant offers on other websites and platforms, where you have agreed.
4. The types of cookies we use
These are the same categories you see in our cookie banner.
| Category | What it does | Your consent | Examples on our website |
|---|---|---|---|
| Necessary | Required to enable the basic features of the website, such as keeping it secure, protecting forms from spam and remembering your cookie choices. | Not required. Always active. | Cookie consent record (CookieYes), Google reCAPTCHA |
| Functional | Support features such as pop up messages, collecting feedback, sharing content on social media and other third party features. | Required. Off until you accept. | Popupsmart, The Hotels Network |
| Analytics | Help us understand how visitors interact with the website, with figures such as the number of visitors, bounce rate and traffic source. | Required. Off until you accept. | Google Analytics |
| Performance | Help us understand and analyse the key performance indexes of the website, so we can deliver a better experience to visitors, for example through heatmaps and technical monitoring. | Required. Off until you accept. | Lucky Orange, Microsoft Application Insights, Microsoft Clarity |
| Advertisement | Record your visit and the pages you viewed, so we can measure campaigns and show relevant advertising to you on other websites, apps and social platforms. | Required. Off until you accept. | Google Ads, Meta pixel, Pinterest, LinkedIn |
5. Third party tools on our website
Some cookies are set by companies that provide services to us. These companies may use the information they collect for their own purposes, in line with their own privacy policies. The main tools we currently use are:
| Provider | What we use it for | Category | More information |
|---|---|---|---|
| Google Analytics (Google LLC / Google Ireland Limited) | Measures website traffic and how visitors use the site. | Analytics | Google privacy policy | Analytics opt out add on |
| Google Ads and DoubleClick | Measures the results of our advertising and shows relevant ads. | Advertisement | Google ad settings |
| Google reCAPTCHA | Protects our forms from spam and abuse. | Necessary | Google privacy policy |
| Google Tag Manager | Manages the tags on our website that load our analytics and advertising tools. | Necessary | Google privacy policy |
| Google Maps | Shows maps on our property pages. | Functional | Google privacy policy |
| D‑EDGE (booking engine) | Provides the booking window on our property pages and the booking engine you continue to when you book. | Necessary | https://www.d-edge.com/cookie-policy-preferences/ |
| CookieYes | Shows our cookie banner and records your choices. | Necessary | https://www.cookieyes.com/privacy-policy/ |
| Meta (Meta Platforms Ireland Limited): Meta pixel | Measures the results of our advertising on Facebook and Instagram. | Advertisement | Meta ad preferences |
| Measures the results of our advertising on Pinterest. | Advertisement | Pinterest privacy policy | |
| Measures the results of our advertising and supports LinkedIn features on our website. | Advertisement | LinkedIn cookie policy | |
| Lucky Orange | Shows us, in aggregate, how visitors move around and click on our pages, through heatmaps and visit recordings. | Performance | Lucky Orange privacy |
| Microsoft Application Insights | Monitors the technical performance of the website. | Performance | Microsoft privacy statement |
| Microsoft Clarity | Shows us, in aggregate, how visitors use our booking pages, through heatmaps and visit recordings. | Performance | Microsoft privacy statement |
| DataDome | Protects the booking pages from automated bots and abuse. | Necessary | https://datadome.co/privacy-policy/ |
| Popupsmart | Displays pop up messages on the website. | Functional | https://popupsmart.com/privacy-policy |
| The Hotels Network | Recognises returning visitors so rates and offers can be shown for our properties. | Functional | https://thehotelsnetwork.com/en/cookies-policy/ |
6. Cookie list
The table below lists the cookies set on the website, grouped by provider, based on a scan of the website on 3 November 2026. Where a name ends with an asterisk, it stands for a series of cookies that start with the same letters. Durations are the maximum period a cookie stays on your device unless you delete it earlier.
| Provider | Cookies | Purpose | Duration | Category |
|---|---|---|---|---|
| CookieYes | cookieyes‑* | Stores your cookie choices so we do not ask you again on every page. | 1 year | Necessary |
| Google reCAPTCHA | _GRECAPTCHA, rc::a, rc::c | Protects forms from spam and bots. | Session to 6 months | Necessary |
| The Hotels Network | thn_id | Recognises visitors on later visits. | 13 months | Functional |
| Ultima Collection (website) | is_eu | Technical cookie set by the website to support its operation. | Session | Necessary |
| Popupsmart | ps_geo, popupsmart_show_* | Controls when pop up messages appear. | Session to 1 day | Functional |
| Google Analytics | _ga, _ga_*, _gd* | Produces statistics about visits and how the website is used. | Session to about 13 months | Analytics |
| Lucky Orange | _lo_uid, _lo_v, _lorid, __lotl | Heatmaps and visit recordings. | 10 minutes to about 13 months | Performance |
| Microsoft Application Insights | ai_session, ai_user | Monitors website performance and counts visitors. | 1 hour to 1 year | Performance |
| Google Ads and DoubleClick | _gcl_au, IDE, test_cookie | Measures advertising results and shows relevant ads. | 15 minutes to about 13 months | Advertisement |
| Meta | _fbp | Measures and delivers Meta advertising. | 3 months | Advertisement |
| _pinterest_ct_ua, _pin_unauth | Measures Pinterest advertising. | 1 year | Advertisement | |
| li_gc, lidc, bcookie | Stores LinkedIn consent, routes requests and recognises browsers for advertising. | 1 day to 1 year | Advertisement | |
| D‑EDGE booking engine | AWSALB, AWSALBCORS, AWSALBTG, AWSALBTGCORS | Keeps your booking session connected to the right server. | 7 days | Necessary |
| DataDome (booking engine) | datadome | Detects and blocks automated bots on the booking pages. | 1 year | Necessary |
| Google Analytics (booking engine) | _ga, _ga_* | Produces statistics about visits to the booking pages. | About 13 months | Analytics |
| Microsoft Clarity (booking engine) | _clck, _clsk | Shows us how visitors use the booking pages, through heatmaps and visit recordings. | 1 day to 1 year | Performance |
| Meta (booking engine) | _fbp | Measures and delivers Meta advertising. | 3 months | Advertisement |
7. How to manage your choices
Our cookie banner
When you first visit the website, our banner (“We value your privacy”) lets you choose Accept All, Reject All, or Customize your choices by category and then select Save My Preferences. Reject All keeps only the necessary cookies. Optional cookies are not set until you choose to accept them. We keep your choice for 12 months and then ask you again, or sooner if this policy or the cookies we use change materially.
You can change your mind at any time. Select the Cookie settings link at the bottom of any page, or the small cookie icon on the page to review your choices, accept additional categories or withdraw consent. Withdrawing consent does not affect the lawfulness of what happened before.
Your browser
Most browsers let you block or delete cookies. If you block all cookies, parts of the website, including some forms, may not work. Instructions for the main browsers:
Google Chrome | Microsoft Edge | Mozilla Firefox | Apple Safari | Opera
Advertising and analytics choices
You can also manage personalised advertising directly with the providers (see section 5), through the industry tools at youronlinechoices.eu (Europe) or optout.aboutads.info (United States), and in the advertising settings of your phone or tablet. To stop Google Analytics collecting data about your use of any website, you can install the Google Analytics opt out browser add on.
8. Do Not Track and Global Privacy Control
Some browsers send a “Do Not Track” or Global Privacy Control signal. The website does not currently respond to these signals. Please use the Cookie settings link to set your choices.
9. Social media and embedded content
Our website may link to or embed content from social media and other platforms, such as Instagram, Facebook and LinkedIn. When you load embedded content or use a share button, that provider may set its own cookies and receive information about your visit, whether or not you hold an account with it. We ask for your consent before loading such content where the law requires it. Please check the provider’s privacy policy to see how it uses your data.
10. International transfers
Some of the providers listed in section 5 are based outside Switzerland, the European Economic Area and the United Kingdom, for example in the United States. Where information is transferred, we rely on adequacy decisions, standard contractual clauses or other safeguards recognised by Swiss, EU and UK data protection law. More information is in our Privacy Policy.
11. How long we keep information
Each cookie has its own lifespan, shown in section 6. In Google Analytics, we keep user and event data for 14 months. Data collected through our other analytics and advertising tools is kept by those providers for the periods set in their own settings and policies. We keep a record of your consent choices for as long as needed to show that we respected them.
12. Your rights and complaints
You have rights over your personal data, including to access, correct, delete and object to its use, as described in our Privacy Policy. If you are not satisfied with how we handle your data, you can contact us first (section 14). You also have the right to complain to a data protection authority, such as the Swiss Federal Data Protection and Information Commissioner (FDPIC), the supervisory authority in your EU country, or the UK Information Commissioner’s Office.
13. Changes to this policy
We may update this policy when we change the cookies or tools we use, or when the law changes. The date at the top shows when it was last updated. Where a change is significant, we will ask for your consent again through the cookie banner.
14. Contact us
If you have questions about this Cookie Policy or how we use cookies, contact us at [email protected] or write to ULTIMA CAPITAL SA, Baarerstrasse 25, 6300 Zug, Switzerland.
In the European Union, you can also contact our group company Luna Capital SAS, 231 Rue Saint Honoré, 75002 Paris, France.