Geneva measures time differently. Not in hours or minutes, but in centuries of craft —quietly accumulated, meticulously refined and carried forward through generations of hands. Here, along the curve of Lake Geneva and beneath the time-honoured rhythms of the Alps, watchmaking moves beyond industry to become woven into the city’s cultural fabric, shaped by place, precision and time itself. 

Set on the Belvédère piste in Courchevel 1850, Ultima Hotel Courchevel is a luxury ski-in/ski-out chalet hotel in the French alps, paring a private butler service with direct access to Les Trois Vallées.

Megève has always offered a unique interpretation of Alpine life. The sleepy medieval village was transformed into a chic winter resort in the early 20th century by Baroness Noémie de Rothschild, creating a quintessentially French alternative to St Moritz that was designed around charm rather than bravado; a cosmopolitan community shaped by discretion, heritage and understated style. That founding sensibility still shapes Megève today, from its enchanting historic centre to the refined art de vivre that defines winter here.

Each winter, as the first candles of the Advent are lit, villages across the Alps are wrapped in a rare kind of magic. In towns like Gstaad and Megève, festive shopping becomes an unforgettable experience as they transform into chocolate box visions of festive perfection. 

Autumn is the perfect time for families to explore the Alps, when the peaks are dusted with the very first snows and the larch forests are tinged with gold.

Unlock exclusive wine experiences with Ultima Collection. Curated tastings, hidden cellars, and intimate vineyard encounters guided by expert sommeliers and local winemakers, all tailored to your palate and setting.

Step into Hublot’s Wonka-esque world of Magic Gold, vividly coloured ceramics and intricate movements to experience innovation at its most creative.

Geneva measures time differently. Not in hours or minutes, but in centuries of craft —quietly accumulated, meticulously refined and carried forward through generations of hands. Here, along the curve of Lake Geneva and beneath the time-honoured rhythms of the Alps, watchmaking moves beyond industry to become woven into the city’s cultural fabric, shaped by place, precision and time itself. 

Set on the Belvédère piste in Courchevel 1850, Ultima Hotel Courchevel is a luxury ski-in/ski-out chalet hotel in the French alps, paring a private butler service with direct access to Les Trois Vallées.

Megève has always offered a unique interpretation of Alpine life. The sleepy medieval village was transformed into a chic winter resort in the early 20th century by Baroness Noémie de Rothschild, creating a quintessentially French alternative to St Moritz that was designed around charm rather than bravado; a cosmopolitan community shaped by discretion, heritage and understated style. That founding sensibility still shapes Megève today, from its enchanting historic centre to the refined art de vivre that defines winter here.

Each winter, as the first candles of the Advent are lit, villages across the Alps are wrapped in a rare kind of magic. In towns like Gstaad and Megève, festive shopping becomes an unforgettable experience as they transform into chocolate box visions of festive perfection. 

Autumn is the perfect time for families to explore the Alps, when the peaks are dusted with the very first snows and the larch forests are tinged with gold.

Unlock exclusive wine experiences with Ultima Collection. Curated tastings, hidden cellars, and intimate vineyard encounters guided by expert sommeliers and local winemakers, all tailored to your palate and setting.

Step into Hublot’s Wonka-esque world of Magic Gold, vividly coloured ceramics and intricate movements to experience innovation at its most creative.

Geneva measures time differently. Not in hours or minutes, but in centuries of craft —quietly accumulated, meticulously refined and carried forward through generations of hands. Here, along the curve of Lake Geneva and beneath the time-honoured rhythms of the Alps, watchmaking moves beyond industry to become woven into the city’s cultural fabric, shaped by place, precision and time itself. 

Set on the Belvédère piste in Courchevel 1850, Ultima Hotel Courchevel is a luxury ski-in/ski-out chalet hotel in the French alps, paring a private butler service with direct access to Les Trois Vallées.

Megève has always offered a unique interpretation of Alpine life. The sleepy medieval village was transformed into a chic winter resort in the early 20th century by Baroness Noémie de Rothschild, creating a quintessentially French alternative to St Moritz that was designed around charm rather than bravado; a cosmopolitan community shaped by discretion, heritage and understated style. That founding sensibility still shapes Megève today, from its enchanting historic centre to the refined art de vivre that defines winter here.

Each winter, as the first candles of the Advent are lit, villages across the Alps are wrapped in a rare kind of magic. In towns like Gstaad and Megève, festive shopping becomes an unforgettable experience as they transform into chocolate box visions of festive perfection. 

Autumn is the perfect time for families to explore the Alps, when the peaks are dusted with the very first snows and the larch forests are tinged with gold.

Unlock exclusive wine experiences with Ultima Collection. Curated tastings, hidden cellars, and intimate vineyard encounters guided by expert sommeliers and local winemakers, all tailored to your palate and setting.

Step into Hublot’s Wonka-esque world of Magic Gold, vividly coloured ceramics and intricate movements to experience innovation at its most creative.